Pure apartments

Wrapped within Taroudant's medina walls, Pure Apartments draws a loyal repeat clientele — a 9.6 rating across 117 reviews places it among the highest-scoring stays in the Souss valley. The property works as self-catering apartments rather than a conventional hotel, giving guests kitchen access and the rhythm of a local address rather than a tourist corridor.

Taroudant sits 80 kilometres east of Agadir on the Souss plain, ringed by ochre ramparts that date to the 16th century and backed by the High Atlas to the north. The weekly Thursday and Sunday souks draw traders from surrounding Amazigh villages — closer and less touristed than Marrakech's medina by roughly three hours of road.