ICON40 Hạ Long Bay-Apart Service

Forty floors above Ha Long's coastal strip, Icon40 is a residential-style apart-service property where self-contained apartments replace standard hotel rooms — guests manage their own schedule through private check-in and key-card access rather than a staffed front desk.

The building carries a full amenity stack unusual for the category: an indoor pool, fitness centre, kids' club, and indoor play area sit within the tower, while direct beachfront access adds outdoor space. Family-configured apartments and soundproofed rooms make it a practical choice for longer stays.

Ha Long city centre sits within easy reach, and the bay's limestone karst panorama is visible from upper-floor units. Express check-in, 24-hour security, and on-site parking are included.